Social Software and its Role in Product Promotion

This is a Blog that I am operating for a grade! That's right, this is a school project! The class: Audience Research, the goal: To determine what people think about SOCIAL SOFTWARE (ie: MYSPACE, Facebook, etc), and how effective it is for marketing products!

Tuesday, February 14, 2006

Services that make Myspace Marketing Easier?!


As I have pointed out, social software has become an extremely important way to market in today's society. Introducing…

Paragon Myspace. Paragon Myspace is a company that is capitalizing on the capitalization of Social Software. Myspace's tagline is "a place for friends," clever Paragon Myspace tags themselves, "A Place for Marketing."

The software they offer has many features for those who wish to market using Myspace. For only $25, users can take advantage of the following features:
  • Target your marketing based on age, gender, geographic location, interests, and more.
  • Gather friend id's from browsing, groups, forums, friend lists, or any other area of MySpace™.
  • Optionally add a message to friend requests to increase the number of accepted requests.
  • Option to disable browser images for increased performance.
  • Doesn't send friend requests to the same MySpace™ member twice or to your existing friends.
  • Unsent friend ids that have been gathered are saved and carried over to the next time you run MySpace™ Friend Adder.
  • Tracks and displays number of friend requests sent per day and for all time.

(as seen on http://www.blogger.com/www.paragonmyspace.com)


This program features useful tools for those who do not have the best knowledge of social software. By providing these easy to use features, marketers working within time constraints, can rely on the software to cut down on friend search and add time.


WHAT DO YOU THINK???

Most people feel that friend requests are personal. Is this use of software to gather social software acquaintances ethical?

IS marketing through social software becoming less useful?


Do you find yourself ignoring product, or service based friend requests?

2 Comments:

Anonymous Anonymous said...

after checking out that website i must say that i am really impressed. i think that it's a really good idea to target certain groups... you'll get way more results that way.

in my opinion all this marketing is getting to be to much. i go on myspace to keep in touch with friends that i would normally not keep in touch with. at first when i got added by a product i would check it out and see what it's about but now there's definitely too many of them. most of the products being sold over myspace are stupid anyway. i have yet to find something that i would actually buy.

so i guess i would have to say yes... marketing through social software is getting much less useful because of the flooding. there's way too much of them out there. it wouldn't be so bad if everybody would go through that website and target the appropriate group for their product. if i knew i was being targeted every time i got an add from a product i would be mush more inclined to go check it out because it wou;d be something i was interested in...

wow that's a lot of writing

11:56 AM  
Anonymous Anonymous said...

Yes it is ethical because it is not hurting anyone.

Marking through social software is not becoming less useful because it is a useful way to target people who would be interested in the product.

Yes, I find myself ignoring product and serivce based friend requests.

12:09 PM  

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