Blogging for Product Promotion!

IF you can consider Bloggs to be social software, which I DO, you will agree, for any company incorporating an Integrated Marketing Communications plan into their marketing strategy, blogging is a great way to stir up some talk about a product!

I feel that bloggs are a useful form of social software! By setting up a blog for a product, companies can encourage users to engage in discussion about their products, providing beneficial feedback, and, of course, completing the communications model.

WHAT DO YOU THINK?

Is blogging a form of social software?
Do you operate a personal or business blog to keep intouch with others?
IF a company had a blog related to a specific product that you use, would you post comments, or engage in discussion with other product users?